According to the MPIx®, Mobile Performance Index, an analytical index prepared by the company Smartme Analytics, COVID-19 is accelerating digitization in the financial sphere in Spain 新加坡商务电话清单. According to their data, the use of mobile banking has increased by 27.6% since the beginning of the crisis. BBVA leads the ranking of entities with the most penetration on the digital scene with 69.84%, although CaixaBank follows closely, with 68.03% penetration.
The Smartme Anaytics index monitors the use of more than 90 financial applications and, through an algorithm that analyzes its mobile strategy, obtains data to compare the success of each one of them and prepare quarterly rankings. Based on this technology, the latest wave of the Mobile Performance Index places in the top 5 (in order of penetration volume): BBVA (69.84%), CaixaBank (68.03%), Bankia (54.61%) , Samsung Pay (54.34%) and Imagin (49.91%).
MPIx TOP5 Mobile Banking Smartme Analytics
According to the consultancy, BBVA’s growth in this area is justified by “the growth in the use of the application in all age groups, especially in Generation Z, where use has grown by 12.8%”. The rest of the entities are more successful among the younger segments and their penetration rate reflects constancy. Similarly, it should be noted how ING and Banco Santander have been left behind due to lack of investment in the incorporation of the young target.
The general balance also points to a drop in engagement due to the need to test new apps and explore other mobile banking services as a result of the e-commerce boom that has caused the pandemic. “Many users have started to try new digital banks during quarantine to make online purchases with a different card than the one they usually use,” dictates the Smartme Analytics report. socialposts
