Adjust launches the Mobile App Growth report that reveals the growth of mobile applications despite the difficulties that occurred during 2020 how to get indian number.
A comprehensive overview of the macro environment of the app economy is presented in the new Adjust report, published in collaboration with Facebook, with key insights on the state of the industry and the huge changes it underwent during 2020. The Mobile App Growth report uses Adjust platform data to reveal the fastest growing markets and identify the key application verticals that are driving this growth.
The Mobile App Growth report reveals that despite the difficulties that occurred during 2020, many application verticals experienced growth, showing that the mobile sector is incredibly resilient. Verticals that were negatively impacted early in the pandemic, such as food and beverage and travel, had a strong recovery over the summer. Finally, the tremendous growth in the Southeast Asia and South America regions demonstrates that applications with the right expansion strategy can still thrive and grow rapidly.
In addition to providing an overview of the state of the app economy, the Mobile App Growth report provides a data-driven analysis of growth marketing trends, with a special focus on the verticals and regions that experienced the most changes. dynamic, in order to show application marketers where they can find the most growth potential. These are some of the most important conclusions:
Gaming apps continues to be the leading category worldwide, becoming the vertical with the highest growth score. In large part, this is due to innovative business models, such as hyper-casual games, that can be played instantly, and are designed to attract attention with simple and satisfying mechanics.
India became the fastest growing application market in the world with 700 million unique mobile phone subscribers, representing 451 million internet users. Entertainment and business apps were the fastest growing verticals, while e-commerce lagged behind.
The APAC region was the most prominent in terms of e-commerce during 2020, with Korea and Vietnam leading the charts as the two fastest growing markets for mobile-oriented commerce. In Vietnam, particularly, applications can still grow a lot by tapping into untapped markets with avid consumers.
The biggest trend among entertainment apps is the subscription boom. According to research conducted by Adjust with data from Apptopia, about 79% of the 225 top-ranking apps on the Google Play Store and 49% of the 225 top-ranking apps on the App Store are subscription-based. , despite the fact that they represent less than 1% of all applications.
There is good reason to be cautiously optimistic about the remainder of 2021, such as the fact that investment bank Morgan Stanley forecast a 20% increase in online advertising for the year. In fact, the growth of the mobile sector during 2020 accelerated the transition processes towards a mobile-oriented approach for many brands, so marketers will have to face new growth opportunities and new challenges on the go. socialposts