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The Website as a Point of Sales on the Internet

Marketing is changing the focus of Web China Email List pages, which at first were believed only to show information on the web, now they are being recognized as true points of sale for a company.

Types of Web pages have been defined, one of them is informative and the other is known as a sales page or Shopping Cart.

On the Information Page, everything is placed about the company, who we are, the mission, the vision, the objectives, the products or services and a contact section.

With the trend towards organic, biodegradable, natural and fair trade products, which has awakened at this time, many of the large companies are oriented towards supporting and promoting campaigns and are showing it on their web pages, as a profit which leads them to find a market niche that is identified with this trend. As a business owner or professional China Email List, you must identify your niche to whom to address with your “Point of Sales”.

web pages, points of sale, virtual point

The Shopping Cart or shopping cart, is a 100% selling page, it has very little information about the company and is more aimed at selling. When the user enters the page, he finds banners, photographs, promotions, discounts, which motivate him to buy. There are Shopping cart templates on the market, which are ready to place the information, but you must have a minimum knowledge to do it yourself.

The Points of Sales or (Web pages), has an objective within the goals of a company, one is to sell another is to take information from a client, or get prospects, if it is not fulfilling that function it is because it does not have a plan of marketing to make you have potential visitors.

“The website or point of sale by itself does not sell, it is the same as an off-line point of sale, if it is not advertised, or there are no sellers who promote the product China Email List it does not sell.” click expand this topic.

The design of the website should start thinking about giving an identity to the company or the products that are going to be sold, the corporate colors, the logo, everything is part of the remembrance that the client must have, it must also have an atmosphere background that allows the visitor China Email List to clearly identify the use of the product that is being offered.

It is not just having a website and doing a series of isolated actions, it is creating a platform that gives more visibility to your point of sale and that leads you to generate income.

Like any new point of sale, it should not be expected that it will sell a lot at the beginning, creating the platform can take a month, the visits to the page can start immediately, but the constant purchase or the constant visit can start after 6 months .

But you should not be discouraged, the important thing is to start and stay focused, because unlike an offline point of sale the cost of maintaining China Email List one on the network is relatively lower, since you do not have to pay rent, you do not have to have a person who is focused all the time to serve you and also because there are many strategies that can be developed to index all the information of our business and access a thousand clients who may be needing and looking for our products but who do not know that we exist.

Great advice on Google Adwords: How to optimize your local campaign
We already know that when we create an Adwords campaign it is not usually profitable to advertise with a very generic keyword. For example, if you are a plumber in Madrid, it is not a good idea to advertise with the word “plumber” because you will receive a huge China Email List of clicks and only a small percentage of them will become customers. Therefore, it is best to advertise with a more specific key phrase such as “plumber Madrid”. In this way, you avoid clicks from people looking for a plumber in Barcelona or another city. But this way you can lose potential customers who live in Madrid and search only with the word “plumber”. The key question is how can we win back these leads?

Choose location in Google Adwords
The solution is quite easy and straightforward. Google can locate the place from which a person is conducting a search quite well. We say quite well because Google is based on the IP of the person you are searching for China Email List and that IP does not always provide the correct information, for this reason you should not approach the entire Adwords campaign solely in this way.

The Adwords program gives us the opportunity to configure the geographic location where you want your ads to appear. Following China Email List the example of the plumber in Madrid, you will choose as the location where you want to advertise the city of Madrid and its surroundings. In this way, you will have a fully optimized local Google Adwords Campaign.

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