The azulgrana team loses its greatest asset in full negotiation of the advertising of its shirt
LaLiga will have to negotiate television rights for the next triennium without Messi’s brand equity barbara rentler email address
Spanish football has experienced a convulsive last few hours with the announcement by FC Barcelona of the disengagement of Leo Messi, LaLiga’s greatest football asset, who just a few hours before presented a strategic plan to inject 2,700 million euros into the clubs and that showed the roadmap for a sector that has suffered a serious impact during the pandemic. To the earthquake of the departure of the Argentine footballer, the entity chaired by Javier Tebas added two other statements against it, this time by the Barça team itself and Real Madrid, which rejected the aforementioned project with CVC that will mean the sale of 10% from LaLiga’s business to this fund.
Joan Laporta avoided giving hope about a return back in the departure of Leo Messi
In some sectors, the announcement of FC Barcelona was still taken with skepticism, denying the major on the departure of a franchise player who was about to leave the team last season. He actually did it, but he ended up returning to the club where he has played since he was 13 years old. Already in that period of time, the brands, the sponsors, the Barça team itself and LaLiga did an exercise in reflection on the impact that Messi’s abandonment of the Spanish competition would have, which they are now recovering after not finding Joan at the press conference. Laporta reasons for another rectification socialposts.