Xiaomi has presented its new brand identity indian mobile company name, focused on a change in the logo and the search for dynamism.
Xiaomi has decided to face the first straight of 2021 with a change in the brand’s corporate visual identity. The leading global technology company has presented its new image, which fuses its organic philosophy with the “Alive” design concept, which seeks dynamism and rapid adaptation.
As highlighted by the firm itself, this facelift has a double objective: on the one hand, to reinforce Xiaomi’s positioning in the high-end market, and on the other, to increase the awareness of the brand by its audiences of interest to through a more dynamic logo.
The renovation process has been led by designer Kenia Hara, recognized globally for being a professor at Musashino University of Art and president of the Nippon Design Center (NDC). The expert has used the “superellipse” formula to redesign the Xiaomi logo, which has achieved a balance between a circle and a square to achieve a more rounded logo and not as squared as before.
That is the main difference between the two. While the previous logo had more straight angles, the new one plays with space and curves in order to convey a closer and more agile feeling. With a softer outline and a more pleasing aesthetic, along with a redesigned “MI” typeface, this idea is intended to represent Xiaomi’s flexibility and willingness to move forward.
All these elements are part of the “Alive” philosophy applied by Kenya Hara, a proposal that stems from the company’s mission to offer innovative technology that is also alive and well.
At the same time, orange is maintained as the corporate color to continue to convey liveliness and youth. Black and silver are the colors that have been chosen as complementary to accommodate applications from the high-end product line. socialposts
