The term database marketing refers to a well knit relationship between the customer and the manufacturer. This is a new strategy implemented by the business men today, through which they get the valuable information about his client. Once you have the email database, then if you try and build a good relation with your customers, by sending them mailers about special discounts or etc, they will feel privileged and you will get dedicated customer. Thus your product sell will boost. Thus to start such database marketing, follow the below mentioned tips;
Work on your own list. Don’t buy from the service providers. Although initially it appears like a mammoth task, but sooner or later it buy email database will help you collect information only about your potential clients. If you buy list, in many a times you will end up sending mails in the spam folder, which will not lead you anywhere.
Send you customers, special card, mailers on their birthdays, anniversaries on special occasions, to start with on New Year and Christmas, so that they feel privileged. Once they are informed about special discounts on such occasions, they will turn your dedicated customer. Later collect information about their birthday, anniversary, etc, and surprise them by mailing discount coupon. Hence it will not only boost your sell, but also get you loyal customers.
Develop relationship with your potential customer. Try and collect more information about his/her company and try and find if you get scope of marketing your product there as well. Look for any and every opportunity to expand your business and sell your product. Reach as many as possible.
Your email database must be long and full of information. It must contain the each and every transaction of the contacts mentioned in the database. Try and collect information like, which websites they visit, if they attended any seminar or not. Maintain the history of emails very clearly. You must have a complete record of all those mail that has been sent. This will help in proper analysis of the email database.
Analysis of the email data is very important. This helps in understanding the behavior of the customer towards the product. Database marketing helps in reactivating many inactive customers. If you send mails to them continuously, they will respond and not ignore the mails. Therefore create innovative and interesting mails so that the reader find its interesting to go through it.