Many executives face multiple challenges in making franchise reputation management an integral part of their marketing strategy.
Due to the nature of the franchise, decision makers need to work on reputation management and marketing. At the enterprise level. You also need to support the needs and opportunities of franchisees who have local reputation issues, ideas and goals. To help brand managers satisfy both groups, we will discuss some tactics that can be. Applied not only to individual locations, but to a wider range of enterprise or scale levels.
Improving franchise reputation management practices
Optimizing a franchise’s reputation. Management strategy does not happen overnight. especially in large organizations with decision makers and stakeholders. At the local and corporate levels. Showing the value of each tactic to both parties does more than facilitate the process. It can lead to better customer acquisition and pave the way for a strong customer retention plan. Philippines Photo Editor
Applying for and updating business listings
By flagging digital properties where customers are already talking about brands. We provide official information about franchise brands and places that consumers trust. The claim list includes social media, business review sites, local directories, online yellow pages, and even mobile apps and services with business discovery capabilities.
You can easily manage your franchise’s reputation at the local and corporate levels by submitting a business listing, updating information, and maintaining an active presence on multiple sites. You can also leverage local SEO techniques to further increase the exposure of these lists and optimize your customer acquisition efforts.
Doing so also gives marketing leaders and franchisees the opportunity to respond to specific customer feedback, especially negative reviews.
In fact, according to customer review data. If an owner responds to a negative review, 44.6% of consumers are more likely to go to a local store, but 36.7 actually responded to feedback. It’s just%. Recognizing their experience and tackling issues over time cherishes their views on how you can improve the customer experience at each location, not just for their business, but for the next customer. Indicates that you are.
Just saying “thank you” is worth answering positive reviews and high ratings. Enhance your franchise’s reputation and enhance your customer experience by letting your customers know that they are grateful for their unsolicited feedback.