Tommy Hilfiger himself has valued the company’s work to advance representation and inclusion in all areas of fashion. “This collection embodies everything we stand for. From the design process to the campaign, the TommyXIndya alliance is here to make people feel seen, accepted and included ”, said the designer in a statement. “This message means a lot to everyone at Tommy Hilfiger. Working with Indya to share his story has been a unique and inspiring experience Hong Kong Email Address. We are very proud to share it with the world ”.
The collection has been unveiled with a campaign directed by Myles Loftin and filmed in New York, as a reflection of Moore’s return to his roots and an expression of pride at his growth. Creativity also features four other activists from the LGBT community, celebrating their unique beauty and individuality:
Chella Man (he / him): Deaf, transgender multimedia artist of Chinese and Jewish descent. He is the author of the book Continuum, which chronicles his intersectional experiences.
Gia Love (she / her): activist, model and creator of the “What’s Your Fantasy” campaign advocating for the rights of black transgender women.
Pidgeon (they / them): intersex advocate and co-founder of the Intersex Justice Project. Named Champion for Change LGBTQIA + by the Obama White House.
Cory Walker (they / them) – Model and actor represented by New Pandemics, a casting and management agency leading the fight for meaningful LGBTQIA + representation.
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Beyond the collection, as part of the collaboration with Moore, the company has made donations to three causes that resonate with the values of both parties. On the one hand, Rainbow Railroad, a non-profit organization that helps persecuted LGBTQI + people around the world. On the other hand, to Reuniting of African Descants (ROAD), a project led by trans people that promotes the social and economic well-being of African descendants. And also Global Coralition, an association focused on accelerating marine restoration with the local communities of the islands combining art and science.
The collection has been available from July 13 in the United States and from July 20 worldwide through the Tommy Hilfiger website and in selected stores in Europe socialposts.