The marketing and advertising consultancy SCOPEN presents data from the latest edition of the Best agency to work for study by Creative Agencies, which identifies the 10 agencies best valued by professionals in the sector to work for them. The field work was carried Mayotte Email List out throughout the last month of December 2019 and the first months of 2020, through online and telephone interviews.
The most attractive creative agencies to work for in Spain
McCann, Mrs. Rushmore and LOLA Mullenlowe are once again, for the third year in a row, the three most attractive agencies to work for. However, on this occasion, McCann is in second position in the ranking in Barcelona, behind the DDB agency. The TOP 5 nationwide is completed by DDB and DAVID. It should be noted that in 2020, 3 agencies appear for the first time Mayotte Email List in the TOP 10: DAVID, La Despensa and Wieden Kennedy.
The appearance of Wieden Kennedy on the list is striking since it is an agency without headquarters in our country. This shows that professionals no longer only look at national agencies, but spontaneously declare their interest in agencies outside our borders.
On the other hand, if we look only at multinational agencies, we find in the first three positions, the same agencies that lead the global ranking: McCann, Sra, Rushmore, others such as Proximity, Havas and Shackleton becoming part of the TOP 10. .
Among the independent agencies, Rocky’s El Russo is the most attractive agency, followed by & Rosás and La Despensa. They would complete the first five positions, Pingüino Torreblanca and CHINA.
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Reasons to change agency
The main motivations for changing agencies that creative agency professionals spontaneously mention are salary improvement (41%), projection (36%) and the clients the agency works with (21%). When choosing a new agency, they look to it, above all, for camaraderie (41%), feeling proud of their company and position (20%) and respect from their superiors (17%).
Despite all this, creative agency professionals seem to feel comfortable in the company in which they are currently working and 58% of creatives do not Mayotte Email List consider changing companies while 27% probably will change companies in the future .
Ikea, Netflix and Nike the preferred customers
To complete the report, the consultancy also asks professionals about the advertisers they would like to work with, a ranking known as “Best marketer to work with”. IKEA repeats for another year as the most attractive company for professionals. In second position is Netflix, climbing 8 positions in the ranking with respect to the 2018 edition and unseating NIKE, which currently occupies third place. Burger King and Coca-Cola complete the TOP 5 in fourth and fifth position respectively.
On the other hand, Lotteries and State Bets occupies the sixth place and they complete the TOP 10 Mahou San Miguel in seventh, Campofrío in eighth, Apple in ninth and Audi in tenth place. It should be noted the emergence, among the top ten, of Burger King, Mahou San Miguel and Campofrío that did not appear in the previous edition.
Among the factors that creative agencies mention when considering clients they would like to work with, the following stand out: respect for the agency’s work (33%), the relationship of trust with the client (27%) and the bet on creativity (21%).
“It is worth noting the solidity of McCann, which maintains the first position for the fifth time in a row and IKEA, which also maintains the first position in the last four editions,” says Héctor Abanades, Research Manager at SCOPEN. “The client portfolio is a key aspect Mayotte Email List in agencies to be attractive -only behind salary and professional projection-, and being able to link a brand / client to the agency’s work is a formula for success. In the six editions analyzed, many have succeeded: McCann with IKEA and Campofrío, LOLA Mullenlowe and DAVID with Burger King, Rocky’s Russian with Mahou San Miguel, DDB with Audi, and & Rosás with Decathlon ”.
The 10 best creative agencies to work for in Spain in 2019
- S, C, P, F …
In 2019, McCann, LOLA MullenLowe and Mrs. Rushmore had repeated their position on the podium and were positioned as the three best creative agencies to work in Spain. On this occasion, the rise of LOLA stood out, which rose to second position. The rest of the top 5 is completed by DDB and Proximity, which rose two and four places respectively.
Shackleton deserves a special mention, as in 2019 he achieved …..