Everything points to an inherent consolidation of e-commerce in the nation, which is gradually adjusting to the daily lives of consumers. In the world, for 2021 alone, 2.14 billion online shoppers are expected, according to figures from Statista. The e-commerce continues grow.
In Mexico, e-commerce spending Morocco Mobile Database increased 10-fold during the contingency with a 123 percent growth in value share from new buyers for the most part. And online sales registered in 2020, 18 thousand 805 million dollars, an increase of more than 4 billion dollars compared to 2019, as revealed by the “E-commerce Report 2020” of the specialized website Statista.
Of these, according to a study by the Mckinsey consultancy, 35 percent of consumers believe that consumption will not return to what was known as normality prior to the contingency, at least until after the second half of 2021, so that will keep buying on the internet, promoting e-commerce.
Others consider that even the second half of this year there will be something more similar to normality, but the certain thing is that online purchases are here to stay, although helped by certain trends that also make a place among the preference of consumers .
One of those that will remain will be hybrid purchases, the preference of buyers for collection or delivery in store increased by 26 percent during the 52 weeks ending in September 2020 and this has been maintained, indicating that to choose online but seeking to guarantee the delivery of the correct product and in good condition in person.
Even the latest study by Google and Euromonitor determined that by 2024, 53 percent of the revenue from the retail sector will go to physical stores that have a digital offer integrated into their business model. If stricter containment measures are applied, this figure could go as high as 56 percent, as consumers will continue to shop online and offline.
In addition to this, the implementation of artificial intelligence in the process is essential. Gartner predicts that “by 2025, customer service organizations that incorporate artificial intelligence into their multichannel customer engagement platform will increase operational efficiency by 25 percent.” And Zendesk revealed that only 37 percent of customer experience teams are using AI, according to customer experience managers.
Regarding products with a clear Brother Cell Phone List increase in their sales, according to Linio and Kantar, the home is a focal point, with almost 60 percent more consumers who purchased household items such as mattresses, bedding and pots, before the lockdown, which will last this year, when the vaccine would be applied to a small part of the population.
In short, everything points to an inherent consolidation of e-commerce in the Mexican nation, which little by little adjusts to the daily lives of consumers.
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