Twitter’s revenue in the second quarter of the year was 1,190 million dollars, which represents an increase of 74% in relation to the same period in 2020. Advertising revenue accounts for almost the entirety of this item, since they are encrypted at 1,053 million Chad Email Address.
“We have had better results than expected in all major products and in all geographic areas, while our audience has grown,” said Ned Segal, the company’s Chief Financial Officer, in a statement. “We have made significant progress on our branded and direct response products, with updated advertising formats, improved measurement and more accurate predictions.”
Twitter has had a quarter punctuated by important product news. Among them, and for the general market, stand out the presentation in Australia and Canada of Twitter Blue, its subscription service, and the launch of Spaces, an audio chat tool for users with 600 followers or more.
Regarding advertising products, it has launched new features in its mobile application for advertisers in the games sector – an interactive full-screen format – and for SMEs – which will be able to improve their audience segmentation. Likewise, it has introduced improvements in the possibilities of segmentation by geographic location: specifically, 175,000 points have been added to its network of urban locations to which advertising can be directed.
The company has reported that the engagement ratio of its advertising has grown by 32% in the quarter, driven especially by the increase in the number of daily active users (which has been estimated at 7 million, with which the company reaches the 206 million). The cost per engagement has increased by 42% due to price increases in most advertising formats due to the impact of the pandemic socialposts.