The New York Times reported that the president of the American Union was tagged on Twitter at a rate of 1,000 times per minute. What was once seen as a possibility is now a reality: Twitter seems to have lost its best user, Donald Trump. As the tensions between the social network and the president increased, many USA Mobile Database specialists spoke about the impact that the blocking of the accounts of the soon-to-be president of the United States would have and the figures were not small at all.
From the business of Twitter and Trump
At least that is what some analysts expected a little less than three years ago, when Trump’s campaign around fake news was a great boost for the social network.
At the time, Monness Crespi Hardt & Co analyst James Cakmak, in an interview with Bloomberg, indicated that Twitter would lose about $ 2 billion if Trump left the social network, which would cause a drop in the price of the actions; so it would be a sixth of the commercial value of the social network, which is estimated at 11.9 billion dollars.
Cakmak referred that the social network would have a loss in “intangible value” because the campaign undertaken by Trump to the “Fake news” of various media added to the value of Twitter as a brand; Should the executive from the neighboring country to the north leave or close his account, investors would see the company less relevant, and therefore less valuable.
The analyst specified that half of the users who joined the social network in March of that year were due to a political impulse; “There is no better free publicity in the world than that of the President of the United States,” said James Cakmak.
The theory had all the support if we consider, at least, Trump’s activity on the social network. Figures provided by Statista indicate that Trump tweeted or retweeted approximately 3,500 times in 2018, 7,700 times in 2019 and more than 12,000 times in the past year.
Along the same lines, estimates published by The New York Times reported that the president of the American Union was tagged on Twitter at a rate of a thousand times per minute, while his most active day was last June 5 when he sent 200 tweets or retweets, breaking a previous record of 142 submitted during his impeachment on January 23, 2020.
In this way, it is estimated that during his first year as a resident of the White House, Trump issued an average of 5.7 tweets, a figure that grew to 34.8 times a day on average during the second half of 2020.
Without Trump, Twitter collapses
With this in mind and after the permanent suspension of Trump’s Twitter account , the business of the social network has begun to feel the effects.
Twitter perdió casi 5,000 millones de dólares en valor de mercado este lunes tras eliminar los perfiles del mandatario al considerar que los mensajes de Trump violaban las políticas de uso de su servicio.
Although other platforms such as Facebook made similar decisions, the fall of up to 12 percent in the value of Twitter’s shares was Brother Cell Phone List much more representative than that of any other social network. For Twitter, this drop comes at a time when, with various acquisitions, it seeks to improve the experience of its users to increase both the time of use and the number of subscribers to its service.