The Univision platform will launch this quarter and will offer 30 live channels, plus more than 10,000 hours of on-demand content. Exclusively for the Hispanic audience in the United States, comes PrendeTV, the Turkey Mobile Database new platform Univision that puts it in the wars streaming .
Forecast Statista indicate that revenues in the sector Video Streaming (SVOD) reach 71 thousand 237 million dollars in 2021. In Mexico, the service platforms on demand had increased in the country of 66 percent in subscriber base between 2019 and 2020, going from 9 to 15 million users, according to figures from the consultancy Dataxis .
enters this segment Univision , which will feature “an unprecedented collection of high-quality, curated series and movies in Spanish,” as well as other elements, on PrendeTV, as indicated by the company when presenting its next line of business to which very few companies have yet to integrate.
It will be available on desktop computers and mobile devices, as well as a free app on connected televisions. In general, it extends to the diversity of media currently used by Internet users.
Univision CEO Wade Davis, who previously worked on the ad-supported broadcast strategy at ViacomCBS, told Deadline during 2020 that “it’s extraordinary” that there isn’t really a “high-quality differentiated OTT service for this large-scale audience. ”. “It is a great opportunity that is completely open from a competitive point of view,” he pointed out, detecting the area of opportunity facing the company.
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Univision’s biggest competitor in the market for Spanish-speaking US customers is Telemundo, which does not have its own streaming service, so this gives it an edge. Owned by NBCUniversal, Telemundo instead has a hub and multiple “channels” on Peacock , own ad- broadcast platform NBCUniversal’s supported .
Although Univision is entering an already crowded market, with services such as Disney Plus, HBO Max, Peacock, Apple TV Plus and more launches in the last 14 months, it is betting that PrendeTV is “the only free premium broadcast advertising service designed and curated exclusively for Hispanics in the United States ”.
Currently streaming is dominated by Netflix, which has more than 200 million subscribers worldwide, and Disney Plus, which is impressive because it will close the year with 86.8 million subscribers worldwide, when its goals indicated that amount for 2024.
The fact that it’s free – something ViacomCBS is also having success with on its own ad-supported platform, Pluto TV – should help too.
The exact launch dates, the Brother Cell Phone List new exclusive series that it will present and the platforms on which it will be available, will be announced closer to the launch and will appear to be released this quarter and will offer 30 live channels and more than 10,000 hours of content. on demand at launch, based on data released today.