Audiovisual content is an effective means of obtaining top quality information about a product or service. Users not only share leisure and entertainment videos, but brand videos are also well received by the public. When consuming this Bangladesh Mobile Database type of information, users use various sources. The study published by Adobe indicates that 58% of the reproductions of these videos come from users who go directly to the company’s website, while 20% search the internet and 7% use social networks.
Search engines are the main source of referral traffic for corporate videos, according to the US Digital Video Benchmark. Hence the importance of developing your own positioning strategy for this type of content. For its part, Facebook stands out with great difference compared to the rest of the social networks as the main platform for the discovery of online brand videos.
Mark Zuckerberg’s social network is responsible for 80.06% of the visits registered by these corporate videos. It is followed very far by Twitter, which barely reports 11.8% of visits. Facebook is also the channel that registers the highest viewing rate, achieving that a greater number of derived visits finally play the video (39%), even surpassing YouTube (38%).
In the case of online video in general, the prominence of social networks is much greater. According to data provided by Yahoo at the end of January, 78% of online video users found them through some social networking activity. Of them, half affirm that it was directly on their social network, while 45% used the recommendations of their contacts. For their part, 36% are also directed to search engines.
The Adobe study also shows the Brother Cell Phone List growing role of mobile as a tool for discovering and sharing videos. Thus, during the last quarter of 2013, mobile devices together accounted for nearly a quarter of total views (22%). Specifically, smartphones registered 12.8%, while tablets were left with 9.2%.
Decidedly, the demand for audiovisual content by users is increasing, both for leisure and entertainment, and to learn more about the details of a product or service. A demand that companies must be able to satisfy with sufficient and quality content.