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Very Often Is Not The Same

In addition. in Spanish Unicode SMS allows adding accents (and let’s not forget the emojis aforementioned). How it works and how it is managed Massive SMS sending does not have to be restricted to the GSM alphabet. You can use Unicode characters without this implying an increase in your campaign budget. To do this. you can concatenate messages to expand the total capacity. without this leading to you having to spend more credits. Of course. keep in mind that the length of your SMS will be. naturally. shorter: condense your message in exchange for having all the encoding versatility that the Unicode alphabet allows you.

Now that you have learned what Unicode is. you may want to use it in your SMS campaigns marketing. You will be able to write much more universal and professional messages. without having to sacrifice an iota Kenya whatsapp number list of calligraphy. and knowing that they will be readable by a multitude of users and different platforms. When creating your SMS campaigns you will have a character limit in your SMS or another depending on the type of characters you include (accents. special characters. emojis …) Why? In this post we explain what the GSM alphabet (the most widespread SMS encryption standard). its difference from the UNICODE standard and what should you take into account in your SMS marketing.

Decision Maker That You

What is the GSM alphabet The acronym GSM stands for Global System for Mobile communications (global system for mobile communications). and refer to the more standardized digital mobile phone system for text messaging communications. It comprises a set of 138 symbols. including lots of letters. special characters and numbers. although excluding accents. SMS can also use another type of encoding. very common in our days: the format Unicode. This set gives much more play in the construction of phrases and words (allowing to include accents. even emojis). but limit the size of the message to 70 characters.

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The GSM character set. however. allows a longer text length than Unicode and supports text messages. up to 160 characters. Advantages of applying it to SMS More complete and readable writing By having more space to write the text of each message. you will have more possibilities to articulate the contents. The GSM alphabet contains more than enough characters to build fully readable words and phrases. Therefore. you will be able to better develop the messages that you want to transmit to your distribution list. without having to systematically worry about shortening the texts. Campaign cost optimization When defining a bulk SMS campaign.a unit cost per message is established depending on the size of the text. Inter alia.

Clients Maybe You Don’t Have

Therefore. the shorter the message. the less budget you will have to allocate to the campaign. However. you can take advantage of all the message extension that. GSM allows to enter contact information. links with calls to action. With the option of follow-up or unsubscribe requests. How the GSM alphabet is applied to SMS. When writing words with accents or other characters. Not included in the GSM alphabet. The phones automatically switch to the Unicode set. forcing each. SMS to consist of only 70 characters. A single character can penalize the length of the entire message. For example. when creating an SMS campaign in Acumbamail. you will be able to see at all times the number of remaining characters and what type of alphabet you are using. whether GSM or Unicode.

Acumbamail SMS marketing campaign. This happens because the text messages have a fixed standard. Size of 1120 bits. and the restriction derived from. Unicode is because this standard needs 16 bits to encode each character; the great advantage of the GSM alphabet is that only need 7 bits to encode each element of your alphabet. This will allow you to naturally extend the length of the SMS you send. Without risking having to condense your messages too much or paying. Extra costs because you have exceeded the maximum. Number of characters allowed in each message. conclusion. The relationship between SMS and the. GSM alphabet is clear and simple: using the 138 symbols that compose it.

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