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Visa renews its visual identity and positions itself as a global and inclusive economic network

The global campaign “Meet Visa” reflects the purpose of technology to facilitate access to the economy
The brand identity is committed to a new symbol and renewed colors for a greater digital impact

Globalization and digitization are phenomena that have driven the consolidation of the services economy, gradually moving away from a system based on the supply of products and evolving towards business models based on dematerialized relationships Iceland Email Address. In this context, Visa, the technology company specialized in digital payments, has promoted the evolution of its corporate identity to highlight the possibilities of its global economic network.

Founded sixty years ago, the company was born with the purpose of introducing a more secure, reliable and comfortable way to pay in digital form, in a context that at that time was dominated by economic transactions with cash and checks. Today, at an indisputable moment for the digital transformation of business, Visa seeks to realize its vision of a cashless world by facilitating access to electronic payments for everyone and from anywhere.

The global campaign “Meet Visa” has been developed by Wieden + Kennedy
With the intention of transmitting this vision to consumers, the multinational has launched the global marketing campaign “Meet Visa” (Meet Visa). The creativity, which aims to bring out the power of the Visa network, has been developed by the creative agency Wieden + Kennedy and directed by Malik Hassan Sayeed. “That name that you see in everything is actually more like a signature. It is a network that works and works for everyone ”, comments the locution on images that aim to reflect the multicultural diversity of the firm’s consumers.

“People think they ‘know’ Visa. Consumers and companies trust in the power of those four letters and check it every time they open their wallet, pay a supplier, enter a store or buy online. What they don’t see is how behind those four letters is the largest and most dynamic network of people, alliances and products, “said Lynne Biggar, executive vice president and global director of Marketing for Visa.” Our mission is for Visa to be recognized as more than just a credit card company and perceived as a secure network that drives commerce socialposts. “

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