The world of gaming has experienced rapid growth in recent years, popularizing phenomena such as eSports, which are already part of the preferences of a large part of the youngest Internet users. Facebook knows this and that is why it has launched its new video game streaming platform: Facebook Gaming.
Facebook Gaming arrives, Zuckerberg’s alternative against Twitch
The king of social networks for video game fans is Twitch taiwan-email-lists, a platform that allows gamers to broadcast live video with themes related to the world of video games, as well as “playthroughs”, that is, guides to complete missions or games.
Twitch was acquired by Amazon in 2015, which allowed the eCommerce giant to reach out to younger users, offering it as one more service of its Premium program taiwan-email-lists, Amazon Prime. You can learn more about everything that surrounds Twitch in this video by Rubén Bastón:
Facebook Gaming seeks young users… and new forms of monetization
Facebook Gaming is the first step for Mark Zuckerberg’s social network to face Twitch, which currently has an average of 15 million active viewers and more than two million streamers worldwide, so it is not it will be an easy rival to beat.
And it is that what Facebook is looking for is a very specific type of user: according to the 2018 social networks study carried out by Elogia and IAB Spain taiwan-email-lists, a large part of Spanish Internet users who belong to generation Z, between 16 and 23 years, they have Twitch as one of their favorite social networks.
In fact, in recent months Facebook has shown a steep drop in its number of young users: a study published by eMarketer indicates that only half of American teenagers currently use Facebook, so Facebook Gaming may be able to attract that sector again who has left Mark Zuckerberg’s social network.
We tested Facebook Gaming: this is how it works
The only thing you have to do to see the content of Facebook Gaming is to navigate directly to its platform, which in your Facebook profile will appear as Video games, or you can type in your browser “Fb.gg” that is to say “Facebook, good game ”, a phrase that is commonly said after an eSports competition.
Now, you can navigate between the different streaming categories, live broadcasts and different types of games. In addition, you will have the possibility taiwan-email-lists to follow gamers who broadcast on the platform.
Watching the streaming is completely free and (for the moment) without ads, although perhaps in some time paid subscriptions will arrive as happens on Twitch, or Facebook will choose to introduce advertising. During streaming, viewers have the possibility to interact through a chat on the right side of the screen, show their reactions through emoticons, as well as invite more friends to watch the video.
The idea is that in addition to being able to witness the content of any user who wants to share their video game streaming, videos of professional gamers are also broadcast, as well as official eSports competitions.
Level Up: monetization for gamers
In addition to launching Facebook Gaming taiwan-email-lists, the social network announced its new program called Level Up, which aims to help attract more followers to gamers, in addition to helping them monetize their channels.
Through this program, gamers can get “stars” that is, money from their followers. For every star a streamer receives, Facebook will pay $ 0.01, according to information provided by TechCrunch. Facebook has confirmed to this medium that it will keep a percentage of the money that users spend on “giving stars” to their favorite gamers. That percentage will vary between 5% and 30%, depending on how many stars users buy.
In addition, soon Facebook will also launch a monthly patronage system sponsored by Patreon in test mode, with which gamers will constantly benefit.