The coronavirus has turned our habits around like a sock and has also ended up affecting the intensity with which we use certain apps stored on our smartphone. According to a recent report by App Annie, during the first six months of the year, smartphone users increased the time spent on applications installed on these devices by 20% 印尼电话号码表.
Between January and June 2020 there were a whopping 64,000 million app downloads on iOS and Android (10% more than during the same period of the previous year). The peak in terms of application downloads was reached in April, when they soared 25% compared to the monthly average for the entire first half of the year.
Apps from every plethora of industries have benefited greatly from the coronavirus pandemic. And not only apps with a focus on entertainment have seen their demand increased to infinity and beyond. Also, applications focused on sports and health have taken a very strong leap during the first quarter of the year.
The applications corresponding to the area of ”telehealth” starred, for example, an increase of 81% between January and April 2020.
The closure of commercial establishments overlapping the confinement has also boosted e-commerce. During the pandemic, online spending has even surpassed that which is usually spent on Christmas shopping. According to the figures shuffled by App Annie, consumers invested more than 50,000 million dollars in app stores during the first half of the year (10% more than in the first half of 2019).
Apps focused on business, health and education, among the most prominent during confinement
On the other hand, mobile phone use increased by 20% during the first half of the year. And the average time that the user spends on their smartphone already constitutes 27% of their entire working day (a figure that should motivate companies to prioritize their offers of a mobile nature).
During the pandemic, many consumers also clung to gaming apps like Fortnite, which is currently in conflict with the almighty Apple. At home gamers often use their mobile devices to play to the detriment of video consoles and computers.
Dating apps were also widely used during the pandemic. And the chat and video functionalities of this type of application played a decisive role in its sweeping popularity in recent months, when the quarantine deprived millions of people around the world of all contact with the outside world.
For its part, Netflix did nothing but cement its status as the most popular streaming app during the pandemic, although users used other types of services in parallel. The streaming platform focused on “gaming” Twitch starred, for example, a 60% increase in the transition from the first to the second quarter of 2020.
It should also be noted that 4 of the 5 most popular business apps during the second quarter of 2020 were applications for making video calls, the use of which increased, in fact, by 220%.
Educational apps have also captured a good part of the spotlight in recent months. Downloads from the online learning platform Udemy have doubled, for example, from 2019 data 社交帖子.