These are the benefits of betting on a free platform.
1st minimum cost or zero
It is common for people who start a project to have a low budget. These platforms break the entry barrier because they allow you to launch your idea and check its viability without having to invest.
2º Simple to use
They are easy and intuitive systems and platforms with a low learning curve.
You don’t need to have technical or design knowledge or spend a lot of time creating your own page.
3rd Visibility free
You have at your disposal a wide range of platforms, so it will not be very difficult to find one that suits the needs of your project. And without large investments, you can start working on your visibility on the Internet.
What are the drawbacks of a free website?
We have seen the advantages, now it is time to look at the dark side of these platforms.
1 They are limited
Some features and functionalities are very limited both when it comes to making custom configurations, as well as in terms of storage and bandwidth, etc.
On the other hand, some of them do not allow the use of plugins, HTML or CSS codes and you only have access to a limited number of templates. If you want to improve any of these aspects you will already have to pay a plus
From the moment you launch a project until you validate the idea, creating a free website is a good option. However, you have to think in the long term and what will happen when your business grows, so that the migration or evolution is as simple and fluid as possible Netherlands Email List.
2nd It is not your property
The platform in question is the owner of your website and the one that establishes the rules and conditions. You are totally dependent on it
It may happen that one day those rules change and you do not like them or you do not agree and you are left with nothing. Or in the worst case, they decide to close the platform. It would not be the first time something like this has happened. Your business would disappear.
Therefore, make sure this dependency is temporary.
3rd Advertising spaces
Some of these platforms contain advertising spaces that will appear on your site without your being able to control it.
If you want to monetize your content with banners, ads, affiliation, etc., you already know what you have to do: go through the checkout.
4th organic positioning
In terms of SEO, the options to optimize your website are very basic, in some options.
Although most of them claim to be SEO friendly, in reality I know of almost no free website that is positioned on the 1st page of Google for a relevant or highly competitive keyword.
Other things to keep in mind
Will I be able to migrate or move my page anytime I want? This question is important that you ask yourself when choosing the platform.
The logical thing is that your business evolves and grows, and therefore, you will be able to invest resources in improving your digital presence. At the time, it is key that you can migrate your website without complications.
Worpress.com, Blogger.com and some others, allow you to make a backup copy of your site to be able to move or migrate to a payment platform when you need it.
From my own experience, I tell you that I launched my project with the free version of WordPress.com for almost its entire first year of life. Later I migrated the web to a professional payment platform. I am currently hosted by Raiola Networks Hosting.
If you want to try Raiola Networks, this professional WordPress Hosting option, click HERE and get a 20% discount on your annual plan and a domain name free of charge.
When choosing your platform to create a free website you have to take into account different factors and choose the one that best suits your project.
In addition to being easy, intuitive, responsive, etc., you have to visualize the long-term journey of your site socialposts.