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What is a metric in Google Analytics?

Google Analytics metrics are the numerical values ​​assigned to a data set. They are represented with absolute figures and / or percentages and are usually organized in different columns within the reports Kuwait Email List.

These metrics can be associated with what is known as dimensions, to be compared. The so-called dimensions are data sets that can be organized to improve analysis and are usually arranged in lines within reports.

There are four main units of measure in Google Analytics that you must know to start moving through the reports:

1st Users
Erroneously, “user” is often identified with “person who visits a page” when in reality the user is the Web browser that person uses to visit the page.

We have previously discussed that GA assigns a cookie to each new user. Well, what it does specifically is add a single line of code to your Internet browser. In this way you can record and group all the activity that is carried out from that browser.

The data collected from the browser is anonymous and cannot be attributed to a specific person, but it can provide valuable information that allows us to deduce what the person who is using said browser is like.

You may have noticed that if the same person uses different browsers or different devices (Chrome, Explorer, Mozilla, Safari, Yahoo …) to access your website, Google Analytics will consider that person as different users, as many as different browsers they have used .

And what happens when the person clears the cookies from their browser?

In this case, the next time they visit your website, they will be considered a new user and will be assigned a new cookie different from the previous one, which will prevent their future data from being related to the previous ones.

2nd New users
New users are those who do not have our Analytics cookie in their browser, for having accessed the pages of our site for the first time or for having deleted cookies. Consequently, they are not yet identified by the platform.

3rd Sessions
A session starts when a user loads one of your pages in his browser (as long as it contains the tracking code) and all subsequent activity is stored in it until said session ends.

The session ends when the user leaves your site, remains inactive for more than 30 minutes or re-enters using another route (for example, they first entered through a link on Facebook and then click on a banner or external link that leads to your place).

The same user can visit your website several times and each time he does so, a new session will be registered, this is what we call visits.

4th Number of page visits
Every time one of your URLs is loaded in the browser, Google Analytics records a page view (pageview).

It is normal for multiple page loads to be generated during a session. Either because the user is browsing between the different contents of your website, because he is advancing in the conversion funnel or through the purchase process.

In a website that is in good health, the most normal thing is that the metric of visits to pages is higher than that of sessions and this in turn is higher than that of users. It goes without saying that the more users, sessions and page views you have, the more opportunities there will be to achieve your business goals socialposts.

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