As perhaps you have already understood, Google Analytics serves to get valuable information about what happens on a site, to help us make relevant decisions for a project or business strategies Kuwait Email List.
With Analytics reports you can evaluate the quality of your website, understand the sociodemographic profile of your users and control the performance of your marketing actions, for example.
These reports are organized into five fundamental sections that you will find in the left menu:
What is Google Analytics for?
In real time
In this section you can follow up in real time and minute by minute of traffic in your domain.
Reports collected in this section will help you understand how visitors to your website are. Here you will find information about the countries of origin of your users, the language they use or the technologies and devices they use to navigate.
This section will allow you to understand from where visitors who enter your site have arrived. You can know where users were previously and what channels or concrete marketing actions have taken them to your page or mobile application.
Behavior reports give you information regarding users’ behavior within your website.
How long users spend by consulting your pages, with which elements interact, what content are the most popular, which ones have less interest … Conversion, etc.
Conversions constitute the different actions that visitors from a page carry out and that, in turn, are part of the objectives of the entire site. In this section you find four main reports (objectives, e-commerce and multichannel funnels), which in turn have five reports each.
These reports will allow you to know the profitability of users’ interactions with your site. You can establish a series of conversions related to the objectives of your business and assign them a value to monitor the performance of your pages and calculate the return on investment.
Taking all this, and by the hand of Marta Fernández (Marketing Director of Clever ADS), today we are also going to know the platform in depth. Marta will give us a general tour of the main functionalities of this analysis tools, so that at the end of this guide you have a clearer idea of all its potential socialposts.