Internet users are continually searching for information. Sometimes they want answers to very specific questions, on specific topics. And on Quora you have those answers Netherlands Email Address.
Beyond Google there are other options and channels to take into account, which provide many benefits, both for brands (at the level of positioning and branding), and for users (who satisfy their curiosity thanks to the content generated).
Today I want to talk to you about Quora, a platform with millions of active users where you can give more visibility to your project by answering their questions. We will see what it is, what its advantages are and how it can help you in your Digital Marketing strategy and brand positioning on the Internet.
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What is Quora?
5 Advantages of Quora for your brand
How to use Quora in your Digital strategy?
Why does Quora influence your brand positioning?
What is Quora?
Quora is a question and answer platform, which has been operating since 2009 as a social network. The people who are within it, can launch questions that are answered by other users of the same network.
The most interesting thing about this new way of looking for information is that the social network itself shows the question to registered users who have more accredited knowledge on that particular topic. Thus, the answer they offer is always more truthful and is answered by an expert.
In addition, to maintain a high level of information, users themselves vote on the answers to each question in order to filter out erroneous information and highlight the most appropriate and of the highest quality.
Quora has an algorithm that studies users to find out their tastes and experiences. This platform is updated almost constantly, and in its eagerness to improve the experience, it filters the information that users are looking for better and better.
In fact, it is the customization that makes this question and answer platform such an effective tool. In addition, each time a user registers, they must indicate which are the topics that interest them, and the platform itself will suggest other topics derived from the first ones socialposts.