Targeted mailing lists are available online today, for those marketers who buy specialized lists of people for mailing purposes. People who mail out physical catalogs are heavy users of this type of marketing strategy. Online marketers too use these lists to promote their goods and services off-line.
By far however, email marketing is the most preferred method of actually contacting prospective clients online. Building a list of prospects for your email marketing campaign is frought with challenges, but can be very lucrative; hence the constant pull towards this type of marketing. There are several ways to acquire targeted mailing lists, and in this article I want to tell you about two ways to do this.
If you are a new online marketer, or planning to become one, this will apply to you too. You can basically sell leads to companies mailing lists in canada who want to buy targeted mailing lists, or you can acquire your own list and use it to sell good and services to these subscribers. So here are the details.
In this business model, you can basically become a broker, by acquiring names and address of qualified prospects through incentive programmes, or keyword searches. You can then turn around and sell these names and addresses to large businesses to do the follow-up of these prospects. This is perfectly legal, and is often associated with the term CPA. CPA means Cost Per Acquisition or Cost Per Action.
CPA describes a method of lead generation or sales prospecting in which an online marketer, gets his customers to complete an action such filling out an information form, or simply sending in your name and zip code. The CPA can describe many types of actions, and many times it does not include paying any money to the merchant or the broker. The one thing you must remember however, is that after the prospect leaves your website, you no longer have the right to contact that prospective customer, as you have effectively sold that right to someone else.
A good lead may bring you anything from $1.00 to $55.00 in revenues. Yes, this can be a highly lucrative business and many people have made careers out of this business model. There will always be some cost to acquire the lead, so keeping your cost per lead below the selling price will always be your first priority.
Unfortunately, some people who do not live in the USA or Canada cannot legally participate in the first business model I have described above. The companies that offer CPA services do not always allow marketers from outside of these two countries to participate. So, one way to overcome this inconvenience is to create your own targeted mailing lists of prospects for your own business.
There are two things that are important here. You must learn how to properly create a list, and then you have to formulate a plan to earn money from your lists. Having a plan for your list may seem simple, but it is important. After you have acquired the names and addresses of 1,000 people for example, what will you do with that list? You cannot just spam them every day with sales pitches. At the same time, you cannot afford to only email them once a month and run the risk of them forgetting who you are, and why they are on your list in the first place.
So, in order to really benefit from a targeted list, you have to learn how to grow and nurture your list of customers or prospects. Additionally, you need a long term plan for growing your list. Remember that that your list consist of real people, looking for real solutions, and by subscribing to your lists, they believe you have something to offer them.
Now, on the matter of how to build this list, there are several good courses that I have seen over the past few years that will provide good guidance for you. As people migrate to the Internet, then connect the Internet to their mobile phones, their Television sets, and their cars, new methods of building targeted mailing lists continue to emerge.