It happens to almost every new MLM distributor. You get started promoting your opportunity in your warm market, and you may even have reasonable success. The problem is that eventually you exhaust your warm market. There is simply no one left to approach with your opportunity or products. When that happens, you will need to find leads for your business, but you may not know where to look for them. It is certainly tempting to buy cheap MLM leads.
WHY You Should Never Buy Cheap MLM Leads
I personally believe buying Cheap MLM leads is a waste of time and money. These leads are often stale. They can be weeks or even months old. The person you are calling may not even remember giving their buy cheap email leads contact information to a web site advertising work from home opportunities. In addition, these leads are not unique. They are often sold to many people. You may be calling a person who has already heard from a bunch of other MLM distributors. This is not the way to build your business.
Purchased leads are not targeted to what you have to offer. The person has signed up on a very generic web site to receive information about work from home business opportunities. They may not be interested in your particular products or opportunity. The prospect you are calling has no relationship with you. All these factors lead to low sales and poor results.
You will spend your hard earned money buying low quality MLM leads, and waste hours calling prospects that have little or no interest in your business. This is very frustrating and not a very effective use of your valuable time or money.
There is a solution to this problem. There are low-cost and even free strategies for generating your own high quality targeted leads for your business. Generating your own leads is not hard and once you understand the basic principles, you can start to generate quality MLM leads that are actually interested in what you have to offer.
Think about it for a moment, if you place your own ad on the internet and generate your own leads, those leads voluntarily gave YOU their contact information because they want more information about your product or service.
As they came to you for more information, they naturally see you as a leader or an expert. If you provide useful information to educate your leads and build a relationship and trust with them, they will welcome your emails and phone calls. Once you have established the relationship and built trust, you can start recommending your products or business. This will dramatically increase your sales and allow you to sponsor more distributors into your MLM business.
By using a little tool called an auto-responder (an internet marketers best friend), you can automate this process by sending out pre-set emails to educate your new leads and build the relationship without your direct involvement. This allows you to free up your time and concentrate on helping your down line succeed.
Buying cheap MLM leads and trying to sell your products or business opportunity to them will not give you the same results. You will soon realize the high quality MLM leads that you generate yourself will be well and truly worth the small effort involved. You will never think about purchasing cheap MLM leads again.