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Why Buying Email Lists Doesn’t Work

Spam has become virtually ubiquitous, filling up email inboxes across the country and world. Belgium Email Lists Belgium Business Email lists, Most people would agree that there’s nothing more irritating than opening up an account only to be laid under siege by countless offers for pharmaceuticals and make money schemes. The only upside to this new addition to the realm of telemarketing and direct mailing is the fact that paper use has been reduced.

Most spammers don’t care about legitimate email marketing-they’re just interested in contacting as many people as possible, for as cheap as possible. This strategy doesn’t work, for the following reasons:

Purchased Lists Generally Aren’t Targeted: Opt-in email lists are targeted affairs; after all, the subscribers made a conscious decision to join the list. Even if you manually obtained the names on your list from another source, chances are good that the people you contact will be at least somewhat interested in what you have to say. Buying thousands of names from an email list company means that you’re buying thousands of names that have been “mined”. In other words, they’re pretty much just random names that have been picked off the Net.

Your Emails Will Bounce Higher than an Air Castle: Sophisticated anti-spamming software has kept up with (and at points even beat) the folks who create spam. The result is your emails being relegated to a spam folder that is simply emptied out every few weeks. You’re wasting your time, because the people you want to talk to won’t even see your message.

See also  How To Achieve Maximum Effect With Email Lists

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