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Why does Quora influence your brand positioning?

The implementation of this question and answer platform in your Digital strategy can help you directly to improve the positioning of your brand and indirectly to enhance the SEO of your website Nicaragua Email List.

Quora what is it?
Next, I show you 5 factors that influence positioning, thanks to this network of questions and answers.

Keywords
When a user wants to know something on Google, they type the question in the search engine. Many of the answers that Google offers usually come from questions asked on the Quora social network.

Therefore, this question platform gives you the opportunity to appear in the first results shown by the Google search engine to give a user response. And the keywords that you use in your responses will help to better position them.

Brand authority
Offering real value to the user with the information they need means gaining authority for your brand.

Being a good source of information for your followers makes them want to visit your website more often, increasing traffic and, consequently, improving their positioning.

Backlinks
Every time you answer a question from a user, you have the possibility to add a video, an image or a link.

These backlinks are “nofollow”, but Google can use them to determine the authority and thematic relevance of a brand’s website.

Therefore, you must use them in a natural way, avoiding that the participants identify them as spam and score the answer negatively.

Thematic
The platform’s search engine allows users to obtain the content they want based on the topics that interest them.

The platform organizes the contents in such a way that users can reach them easily. Therefore, knowing how to use themes to help the user find you improves your brand visibility.

Reputation
When you manage to improve authority, you are also improving your reputation. And by being more recognized, you improve your brand image, reaching many more users in an organic way thanks to your responses.

conclusion
There are many ways to share knowledge and to publish your content on the Internet.

Thanks to this social network of questions and answers, not only do you share your knowledge, but you can also get to know your followers better through the questions they ask you.

Take advantage of the segmentation offered by this platform to bring your content closer to followers interested in the topics that you master best. And thus, improve the positioning of your brand and attract more traffic to your website socialposts.

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