Online marketing has never been as important as it is today. Think for a minute, if people are doing a search on the internet, and your business is not showing up: how do you expect them not to buy your competitor’s products?
Today, we have several ways to get noticed on the Internet. There are many users who access the Internet when deciding to buy a product, which will undoubtedly lead them to your website Ecuador Email List.
When it comes to searches through search engines (search engines) the most relevant are Google, Yahoo and Bing (in that order) … and then there are the others that have a smaller market share. There are two ways to get noticed in search engines
- SEM: Search Engine Marketing or Search Engine Marketing (Adwords, Yahoo Ads, etc)
- SEO: Search Engine Optimization or Search Engine Optimization Ecuador Email List
The word SEM is not so widely known, but I am sure that almost everyone who uses Google (or any other search engine) has seen it work. When using a search engine, a SERP (a page with search results) of the phrase or word they have searched is presented. Here is an example of where SEM notices appear in Google:
Many people are familiar with this image. Sponsored links appear in a narrow column to the right of search results. There are times when results can also be in the higher margin before organic results. If we look closely we will see that the before of the Google results tells us that these ads are Paid or sponsored.
If the category we are looking for has several advertisers, Google presents us with the possibility of seeing more ads. These ads work just like an auction; the advertiser who offers a greater amount of money for his ad (with that keyword) will appear first and so on. Every time a person clicks on the ad, they are redirected to the advertiser’s website Ecuador Email List and the cost for said click is deducted from the advertiser’s daily budget.
Search engine optimization
SEO, on the other hand, refers to the techniques used to get a website to be listed among the first locations when performing a search with a certain phrase or keyword. These results are known as organic or natural results.
Google does not receive any payment for the placement of these results. The ranking in which a website is positioned corresponds to a certain (unknown) algorithm typical of each search engine. The higher the web is positioned within the ranking, the greater the traffic it will receive compared to its competition.
The web optimization that is carried out has to do with the understanding of certain algorithms that are public knowledge and with the fulfillment of certain rules that search engine robots follow to read the information that the web contains and be able to classify it.
Why is SEO more important than SEM?
In short, SEM is an action with immediate results, but the day you stop paying, your ads will stop showing and as a consequence you will stop receiving traffic on your website. Worse still, the day your competitors decide to spend a larger advertising Ecuador Email List budget than yours, you will find that your ads will be scrolling and possibly disappearing. Of course, regardless of whether your ad does not appear on the first page, you will get traffic directed by the ads, but it will be less intense.
SEO takes time, and running the right campaign can be costly. But when it reaches the top positions, your site cannot be moved from that place by a simple increase in the budget of the competition (as it happens in SEM). Just as the sites that are listed first are located there because of the trust they have earned with the search engine, many people do not click on the ads because they know they are paid and prefer to place their trust in the companies that achieved a natural positioning.
SEO is sustainable in the long term
The SEM is ideal for the short-term promotion of a website Ecuador Email List, to encourage the purchase or promotion of a product or to obtain immediate results. But all this comes at a cost and you must maintain the investment for life if you want to always appear in the first results.
In the long term, sustainable strategies are those that have a higher profitability obtaining greater benefits at a lower acquisition cost, since, despite having to carry out maintenance work
In the long term, sustainable strategies are those that have a higher profitability obtaining greater benefits at a lower acquisition cost, since, despite having to carry out maintenance work , it will always be less than the investment that must be made with SEM. That is why SEO is more important than SEM despite the fact that this is a good complementary positioning strategy when promoting a campaign or a new product.
, it will always be less than the investment that must be made with SEM. That is why SEO is more important than SEM despite the fact that this is a good complementary positioning strategy when promoting a campaign or a new product.