One of the advantages of the empty and clear spaces between several of the “la colmena” blocks, in which the images of the LaLiga and Magnum advertisements have been shot, is their spaciousness, which gives a lot of perspective and in consequence a lot of camera shooting. In addition, they are places that are usually empty and where traffic cannot access bangladesh embassy email address, which makes filming much easier.
Quílez also comments that tranquility prevailed on the filming day and that only when Camilo’s song began to play for the playback did the neighbors begin to appear on the balconies and at the end some fans of the singer gathered to greet him and cheer him on.
“When we were introduced to the location, we loved it,” says Jorge Tabanera, creative director of the campaign at La Despensa, to Reason.Why. “It reminded us of similar places that we had seen in other parts of the world and we liked it a lot for the message that we want to convey with this campaign.”
Jorge Tabanera (La Despensa): “It doesn’t matter where you put the camera, because the result is spectacular”
Tabanera appeals, like Quílez, to the internationality of the campaign to explain the ideal and attractiveness of the location, which is also very attractive to show that characteristic moment in the neighborhoods in which the boys get together to play soccer in the street. “And those blocks,” he comments, “allowed us to recreate a scene that you can find in other parts of the world.”
When talking about the photogenic buildings in the Barrio de la Concepción, the creative director also alludes to their logistical advantages: “It is easy to get permission to film and logistics is facilitated because it is a large site, without traffic and that allows certain Privacy. It is comfortable to work there, and it also doesn’t matter where you put the camera because the result is spectacular ” socialposts.