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Women and diversity

Two international initiatives presented recently can be used as an example of the desire of brands to renew the cast of voices that represent or collaborate with them, as well as the causes with which they identify canada business email database.

One of them is the change in strategy of Victoria’s Secret; The lingerie brand wants to leave behind a stage in which its image was closely associated with extreme sophistication and the most conventional beauty standards and start another in which it wants to make a positive impact on women’s lives.
To do this, it has equipped itself with a group of brand ambassadors and consultants with whom it intends to create revolutionary collections of products, attractive and inspiring content, and rally support for essential causes in the lives of women. This group includes, among others, the actress Priyanka Chopra, the soccer player Megan Rapinoe, the journalist and photographer Amanda de Cadenet and the refugee and activist Adut Akech.

On the other hand, Tommy Hilfiger has launched a capsule collection co-designed by actress and non-binary activist Indya Moore (“Pose”) with inclusive designs, both in size and gender diversity.

Under the name “TommyXIndya”, the firm seeks with these garments to celebrate the uniqueness, beauty and diversity of the global community and convey the message that style knows no borders. The initiative is located within the company’s People’s Place Program, a platform to advance diverse representation in fashion socialposts.

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