The smartphone has become a new ally friend of women. He not only accompanies her wherever she goes, but is with her at all times. It is both supportive in your lowest moments, as well as in sharing your moments of euphoria and good news. It’s even a useful tool that makes your everyday tasks easier, such as shopping. According to the Paraguay Mobile Database study by Time Inc. and Nuance Digital Marketing, 87% of women cannot imagine their life without their smartphone. For 60% it is the most important device in their life. An answer in which only 43% of men agree. Without a doubt, the smartphone has had a deep impact on women.
78% of women admit that the smartphone is the first thing they see at the beginning of the day, while 98% admit that they carry it with them wherever they go. 88% use it to communicate and send messages, along with 72%, who use it to update their social profiles.
In addition to leisure, the smartphone is also the device of choice for 55% of women when buying. In this sense, the buying behavior that women carry out with their smartphone is very different from that carried out by men. For them, their smart device is present throughout the purchase process, with more presence than in the case of the male public. 46% use their smartphone from the first moment, even to make the shopping list, compared to 38% of men. Having decided what to buy, 23% turn to their inseparable partner in order to find coupons (14%, in the case of men). In addition, 52% of the females make use of their inseparable smartphone to share the photos of their recent acquisition, a practice that is only evident in 35% of the males.
Mothers are the mobile consumers par excellence, according to the study published in October by Reach Now and BabyCenter. 72% of them use it to visit the stores’ website, a higher percentage of those who physically approach the establishment (47%). It should also be taken into account that showrooming is very present in their buying behavior, especially in women of generation Y, where 56% admit that they sometimes use their smartphone in the store to compare prices before buying (Ipsos).
It is a process that brands must know, in order to know when and how to act, in order to impact their target audience, without hindering the Brother Cell Phone List shopping experience. 91% of women do not want to be the center of intrusive advertising impacts, although, well-targeted and targeted, such ads can be very effective. More than half of women (52%) accept ads that are relevant, directly related to the products they are looking for. 41% would like to receive offers related to their location, this is a good way to offer a personalized experience.
Women and smartphones are inseparable pairings. Thanks to him, women have access to the information they need at all times in the palm of their hand, with the possibility of solving essential tasks in their day-to-day such as shopping.