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WPP: recovery one year ahead of schedule

The largest advertising group in the world, WPP, achieved revenue of 3,225 million pounds (about 3,792 million euros) in the second quarter of this year Bhutan Email List, a figure that represents a growth of 18.3%. In organic terms (that is, without taking into account acquisitions or fluctuations in the evolution of currencies), the increase in revenues was 26.4%.

The group also offers data on the evolution of its net sales, a concept that is highly relevant, and which in the April-June period of this year amounted to 2,565 million, with an organic evolution of 19.3%. The WPP group owns companies such as Ogilvy, Wunderman Thompson, VMLY & R, GroupM, and BCW.

Mark Read, CEO of the company, has commented on the evolution of WPP in the whole of the first six months of the year, in which revenues have been 6,133 million pounds, with an organic growth of 16.1%. “I am delighted with our figures for the first half of the year,” Read said, “a period in which COVID is still seriously affecting many countries. The 19.5 organic growth in net sales during the second quarter is the highest ever recorded by the company, and is related to customers re-investing in marketing, especially in digital media, e-commerce and marketing technology “.

We have returned to 2019 levels in 2021, a year ahead of schedule.- Mark Read (WPP)

The recovery of the group’s business levels has taken place in all markets and in all business areas. By geographical regions, these have been the organic growths in the second quarter:

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North America: 16.7%
UK: 40.5%
Europe: 41.1%
Rest of the World: 22.7%
And by types of companies, the figures are these:

Global Networks of Agencies: 26.4%
Public Relations: 14.1%
Specialized Agencies: 40.6%
The good results registered so far in 2021 have led the group to improve its organic growth projection for this year, which now stands at 9% -10%, when the previous one was around 5% socialposts.

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