now we are going to stop at good practices so that you can draw up a strategy step by step. Build your list of subscribers Without subscribers. there is no paradise. If we don’t have people to send our offers and content to. we are lost. We recommend that start now to collect the emails of your users (if you’re not already doing it) You can take advantage of the moment of registering for the gym to ask for their email in the same way that you ask for other information such as name. ID. address… Insert a highly visible form on your website if you have a business online around sports and your website is the center of operations. make the form visible so that they can register and communicate with them. Offer an incentive Human beings tend to function by reward.
It is sad but true. Therefore. I invite you to think what you can offer of interest and utility to get the emails of your potential customers. It can be a discount on registration. a training plan. a test session. a download to track South africa whatsapp number list the routine… Below I will leave you an example of a campaign in this regard to give you ideas. Communicate the benefits of giving your email We already commented that email is a very personal data. therefore. we must make it clear that we are only going to offer and send them useful and interesting content. It can be exclusive discounts. specific promotions. news of interest. practical content to improve your physical condition…
Topic To Be Segment
From minute one When collecting user data. it is a good time to ask what kind of information you want to receive and how often: Commercial: discounts. offers News: new centers. training. classes… Information: blog content. tips for training at home. routine for the gym… You can also ask for information that you are going to use in special campaigns. For example. if you are going to send a birthday detail. it makes sense to ask for the date of birth. I recommend that you ask for the data that you are going to use and that makes sense in your business since asking for too many can come back to haunt you and lead to rejection.
Automate whenever it makes sense As I was telling you just above. we can create certain automations to be detailed with our users. Many platforms. including Acumbamail. allow you to create automation flows based on different behaviors. Here we leave you more information in case you are interested in delving into email marketing automation. This automation may sound very sophisticated. but some are very simple and allow you to differentiate yourself from the moment the user signs up for your list. For example. send a welcome email It is an automated gesture that allows you to build trust from the first moment. If you have a gym. in that welcome email you can explain some details about the center: hours.
Be It The Number Of Words
information of interest such as the COVID protocol. the locker system… I give you another example. If you are a professional whose goal is to capture emails to. Send them quality content to convert them into customers. You can send a welcome email introducing yourself and telling about your training routine. This will allow you to connect with your readers. These are examples so you can see that this first email is very important. not only to start a relationship with the user. but also to improve deliverability. Plan an editorial calendar for your campaigns Planning the shipments and communications that we are going to do is very important in email marketing. One of the maxims reach the right person.
at the right time and with the right message. And an editorial calendar helps us achieve this and have room for manoeuvre. In your business there will be key dates that will strategically come in handy to attract new partners or customers. For example: January to burn off the nougat and start the year off right. Spring to prepare for the “long-awaited bikini operation” or. September with back to school and routines. We have elaborated a annual calendar for what mark the most important dates and. Do not miss any impact to increase the impact of your business. Don’t miss any opportunity to capture emails. We have already talked about embedding the registration form on our website.